Kanye West has been criticised over a TV advert directing people to a website selling a swastika T-shirt during the Super Bowl.
It shows him lying down, telling viewers: “I spent all the money for the commercial on these new teeth, so once again I had to shoot it on the iPhone… go to Yeezy.com.”
The site now features nothing but a single T-shirt with a swastika on the front – alongside the code “HH-01” – believed to be a reference to “Heil Hitler”.
The advert was shown in the Los Angeles area during the big game, but not nationwide.
It comes after West deactivated his X account after more antisemitic posts last week.
The rapper’s final entry stated: “I’m logging out of Twitter. I appreciate [X owner] Elon [Musk] for allowing me to vent.
“It has been very cathartic to use the world as a sounding board. It was like an Ayahuasca trip.”
“Love all of you who gave me your energy and attention. To we connect again [sic]. Good afternoon and goodnight.”
Please use Chrome browser for a more accessible video player
West made multiple posts on Friday, including statements such as “I love Hitler” and “I’m a Nazi” – with the Campaign Against Antisemitism calling on Mr Musk to ban him.
The group said the T-shirt listing was another damning example of West’s dangerous prejudice.
“The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis,” it posted.
“It galvanized his followers in the 20th century and continues to threaten and instil fear in those targeted by antisemitism and white supremacy.”
X This content is provided by X, which may be using cookies and other technologies. To show you this content, we need your permission to use cookies. You can use the buttons below to amend your preferences to enable X cookies or to allow those cookies just once. You can change your settings at any time via the Privacy Options. Unfortunately we have been unable to verify if you have consented to X cookies. To view this content you can use the button below to allow X cookies for this session only.
West – also known as Ye – has been suspended from Twitter at least twice before.
In October 2022, his account was restricted over antisemitic comments but he returned the following month. The outcry prompted Adidas to end their lucrative trainer deal.
Two months later, he was locked out again after posts including one appearing to show a swastika inside a Star of David.
Elon Musk, who rebranded Twitter as X in 2023, said at the time the suspension was “for incitement to violence” but the account was back up and running the following summer.
Read more:
Friends star urges Musk to remove West
West and Adidas reach settlement after years of lawsuits
West’s wife, Bianca Censori, also made headlines last week when she wore a fully transparent dress at the Grammy Awards.
The couple posed for several minutes on the red carpet before reportedly being escorted away.
