New Bridgerton trailer set to boost city tourism
Hannah Dodd as Francesca Bridgerton and Nicola Coughlan as Penelope Featherington both came to film in Bath
Martin Evans
BBC News, Bristol
Tourism in Bath is set to see another boost as the trailer for season four of the popular show Bridgerton is released.
Many of the scenes from the period drama, based on bestselling books by Julia Quinn, have been filmed in the city.
Emma Freyling from Visit Bath, external said: “The value to the local economy is about £5m, from the afternoon teas, walking tours and hotel stays all themed around Bridgerton.
“You can see beautiful Bath in the backdrop like The Royal Crescent, The Circus and Great Pulteney Street,” she added.
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One of Bath’s attractions that has seen a boost in visitors thanks to the period drama is The Bath Assembly Rooms.
“There’s definitely an audience that come here as a result of Bridgerton,” said Alana Wright, the visitor experience manager.
“When they arrive, they often ask if they can see the room that was used in the programme and make a beeline to go straight there.
“Lady Danbury’s ball was filmed in our tea room and this is where Simon and Daphne meet for the very first time in season one,” added Ms Wright.
Alana Wright standing where ‘Lady Danbury’s ball’ was filmed
The Theatre Royal has also seen an increase in fans looking to follow in the footsteps of actors like Jonathan Bailey, who played Anthony Bridgerton in all four seasons.
“Lots of customers come in and ask where they filmed,” said George Miles, who works behind the box office.
“We tell them about St Johns Street and Beaufort Square, where I’ve seen stars of the show.
“It’s got some beautiful story lines, a lot of it still relevant today and the show has done a brilliant job in producing good TV which is great for Bath.”
Emma Freyling says £5m comes into the city thanks to Bridgerton
Emma Freyling from Visit Bath is confident the Bridgerton affect will continue to benefit the city, its traders and attractions.
“With nine seasons and books to go we hope that it’ll draw in many visitors from all over the World, who’ll come and see Bath and all the lovely locations featured in the series,” she said.
Although the new trailer is out, the release date of season four is not yet known.
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