Why choose Radio advertising?
Radio advertising works
That’s why there are now over 280 licensed community stations and 320 commercial radio stations in the UK.
Radio is universal
It reaches the places other media cannot reach; the home, the car, online, with one recent study showing that radio increases online brand browsing by an average of 52%. Radio is also an incredibly responsive medium and often first for information. 47% choose radio as the most important source of info, primarily because if there’s a breaking news story the stations have the flexibility to talk about it there and then.
Radio is immediate and flexible; campaigns can be booked and on air within 24 hours, and can be changed to respond to changing trading environments very promptly.
Radio is personal
Listeners trust their favourite radio station and your commercial forms part of our output. With reduced wastage your message reaches our listeners, your customers.
Radio is a friend.
Radio is a unique environment, as listeners feel that they have a personal relationship with the presenters; they feel that the presenters are speaking directly to them and any information they hear is trusted – in the same way that you trust your friends. It also means that listeners hear commercial messages in an environment where they feel happy, and ultimately they are then more responsive to the message.